Title: Cracking the Code of Possibilities in Business

Review

Title: Cracking the Code of Possibilities in Business

Publisher: Westbow Press, Bloomington, USA, April 2014

Author: Taiwo Fajolu

Reviewr: Bayo Ogunmupe

CRACKING the Code of Possibilities in Business is a book that lives its name. it is the evolution of a new command in business in an age of creative entrepreneurship. Its author, Taiwo Fajolu is a World Bank trained consultant on sustainable business development in developing countries. This book is the testimony of his experience and training in entrepreneurship development. This volume is about acquiring skills of competence development with an executive orientation.

  In cracking the Code of Possibilities in Business, a robust platform is created to be able to constantly evaluate and audit our performance on executed tasks, cultivate research skill, set achievable time bound goals, develop time management skills, be focused and commit our vision to paper and the need to leverage organizational performance with the discipline of getting things done.

  Moreover, this text teaches that competence cannot be achieved without being tied to organizations with individuals tapping into resources made available through globalization. Also, technology has created the situation where tools, and ability to connect, compete and collaborate with various economic forces and circumstances are made possible, where anybody can connect all the knowledge platforms on the globe, giving rise to an era of prosperity innovation and collaboration.

  Indeed, this book also reveals the critical tangent of success and the fundamental problems bedeviling Nigeria, one of which is institutional failure or inefficient institutions. This leads to questions. This leads us to question the integrity of our citizens, vis-avis the quality of our educational system. The pervasive human incompetence has led to deep-rooted corruption that has consistently weakened Nigeria’s potential for greatness. Hence, the author herein proposes a sustainable cure for this malady as President Goodluck Jonathan launches us into the transformation agenda for economic and social repositioning.

  And suffice to say that to reposition Nigeria, we need vision, a lot of courage, objectivity, integrity, lots of sacrifice, purposeful patience and a genuine competitive system, which traditionally goes along a high degree of equality of opportunity. For success with applied creativity, innovation and decisiveness. This book contains eight chapters, an introduction, a glossary of strange words and terms and the foreword by Professor Emeritus Akinjide Osuntokun who was also a former ambassador of Nigeria to the Federal Republic of Germany. This book also has 136 pages. In his terse foreword, Professor Osuntokun, the current Pro-chancellor of Ekiti State University urged young people in the depressed economies of the West to read the book because they will benefit therefrom for the book is meant for budding entrepreneurs.

  The first quarter of the book averred that the world changed after the September 11, 2001 terrorist attack on the World Trade Centre in the USA. The attack affirms that the next world war would not involve a battle against a war machine, instead it would involve a protracted series of skirmishes with elusive enemies. All that would be known is their motive, a motive defined by fanaticism, unlike the motives of the Soviet Union.

  Thus, the September 11, 2001 (9/11) attacks constituted a clinical execution of seemingly impossible actions resulting in a massive global impact. With that scenario, business can never be the same again. It is imperative therefore, that owners of corporations, revisit their operational commands and their tactics and intelligence. Then, nobody can evade this massive trade and threats to businesses and populations. This is thus serious concern for emerging economies of Africa.

  In history, battles were fought aimed at obtaining economic power from one empire to another, or from one civilization to another. But after 9/11 nothing showed power being transferred into the hands of soldiers. Thus, sources of wealth evolving from the new command in the business world include software, brainpower, knowledge workers and breakthroughs in engineering.

  In the second quarter of the book, we find methods by which you can develop sustainable creative faculty for business. The foundation of any enterprise is rooted in an idea created through the creative faculty. Author Fajolu showcased brains behind great corporations, some of which are US Fortune 500 companies.

  Among these business geniuses are Sam Walton (1918-1992), he invented the modern retailing system. Alfred Sloan (1876-1966), he not only built the behemoth General Motors, he also created a corporate management system that persisted for centuries. Sara Blakely, now 43, is the youngest self made female billionaire who turned her life around by creating a new line of flattering undergarments. She reached the yearly list of the 100 most influential people in the world by Time magazine.

  It is germane that we understand that any genuine creation of a great business must be founded on a sustainable creative faculty innovative enough to produce ideas that could birth varying enterprises of one’s choice.

  The author, Taiwo Fajolu is a trained thinker, speaker and development consultant. Tutored on Sustainable Development in Developing Countries by the World Bank, Fajolu was a consultant to the Federal Government on training youth empowerment in government’s campaign for youth empowerment. He has created a competence development technique called vacuum analysis, making a lasting impact on businesses by facilitating their partnership with global brands. He facilitated the partnership of Newave Energy with the Nigerian partner.